€ 1.397,-
Enroll Here
- Format: Self-paced online learning
- Live sessions: 6x with Dr. Cialdini or other Senior Teaching Partners
- Full course access: 365 days
- Time investment: Approx. 10 hours
- Official certificate: Signed by Dr. Cialdini
“I would really encourage people to study books like Influence so that you get a fundamental set of principles that you can apply online and offline to different tools, to direct copy, to complex selling in large organizations….”
Tim Ferriss
The 4hour workweek
“Influence is one of the two books that made me a billionaire.”
Tobias Lutke
Founder Shopify
'This Influence' is a classic: it delves into how and why influence works and the specific dynamics that play a role in running a company.
Gwyneth Paltrow
Oscar-winning actriceYou’ll get the rare chance to learn straight from the source. In captivating webinars, Dr. Cialdini or other Senior Teaching Partners will personally update you six times a year on current topics, taking your learning experience to new heights.
The secret process
that helps you think from the problem to a set of principles, and through these principles to a set of solutions
on crucially important activators and amplifiers
that help you recognize when others are most receptive to your message
to the most common persuasion mistakes
and real-life examples
Your program is based on decades of world-class research and its practical application. In addition, we’ve done everything in our power to make it an efficient and positive learning experience.
Best Business Book Of All Time
Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is 'Influence.'*
* Research from The Ways to Wealth, January 2022.
After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.
You’ll learn how to use the right principle at exactly the right moment. This will help you get the most out of your sales, marketing, leadership, and other business efforts.
During this program, you’ll work on your own cases. This will enable you to find solutions for your personal persuasion challenges on the spot.
After passing the exams, you become a member of the Elite of Influence. Your certificate will be an invaluable and long-standing confirmation of your expertise in the science and application of persuasion.
Indispensable Power Skill
Research from LinkedIn shows that persuasion is one of the top 5 in-demand
power skills in today’s professional workplace.
“Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.”
Daniël Kahneman
Emeritus Professor of Psychology Nobel Prize Winner
If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”
Richard Thaler
Professor of Behavioral Science
Economics Nobel Prize Winner
“Bob Cialdini is unquestionably one of the greatest social psychologists of the last century.”
Katherine Milkman
Professor of Psychology
Penn University
Praised By Harvard Business Review
Harvard Business Review named “Harnessing the Science of Persuasion” by Dr. Cialdini as one of the 30 most influential and innovative articles from the first hundred years of the prestigious magazine.
This program is ideal if you want to persuade more successfully. Whether you want to close more deals, become a better leader, or realize higher online conversions, it provides a blueprint for successful persuasion. A wide range of professionals have therefore benefited from Dr. Cialdini’s workshops.
Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.
His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of "Godfather of Influence." Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.*
* Research from The Ways to Wealth, January 2022.
Dr. Gregory Neidert is a Board member of the Cialdini Institute. He has conducted research with Dr. Cialdini and is the director for Influence at Work.
As a professor of psychology and C-level organizational consultant, Dr. Neidert has worked with hundreds of clients in business, non-profit, and government. To help them successfully apply the Principles of Persuasion, he developed the Core Motives Model of Social Influence, which Dr. Cialdini regards as “indispensable in understanding why and how to most effectively apply the Principles of Persuasion.”
Bas Wouters is Co-Founder and the CEO of the Cialdini Institute. He has been a confidant of Dr. Cialdini for years, both personally and in business.
After generating millions in sales as an entrepreneur, Wouters became a world-class expert in persuasion and behavior design. In his bestselling and award-winning book Online Influence he combines Dr. Cialdini’s work with that of other renowned behavior experts. Dr. Cialdini asked Wouters to become CEO of the Cialdini Institute “because of the unique set of qualities he has as a persuasion expert, successful businessman, and close friend.”
Bonus: when you pass, you automatically qualify to become a Cialdini Certified Professional. Please contact us if you decide to enroll in our professional program.
About us
How nice that you found my site about ethical influencing and the Cialdini principles. I am Patricia Heemskerk, owner of DeapMarketing and Founding Member of the Cialdini Institute. I have a passion for everything related to marketing, customer experience and behavioral design. And in particular for ethical influence. Dr. Robert Cialdini has spent his career researching what makes people say yes to requests and has now put his knowledge into an easy-to-follow online training course. And now you can become an expert too. On this site you can register for the online ethical advocacy expert training by Dr. Robert Cialdini. In addition, this training is also available as a Master Course in Ethical Influencing, an incorporation training, workshops and inspiration sessions.
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