Get Accredited As An
Ethical Influence Practitioner

  • The only official online Cialdini program
  • Entirely based on Dr. Cialdini’s work that has been praised by Warren Buffett, Joe Polish, and Tim Ferriss
  • Average Cialdini workshop rating: 4.8

Thousands of professionals around the globe have engaged in Dr. Cialdini’s workshops

€ 1.397,-

Enroll Here

  • Format: Self-paced online learning
  • Live sessions: 6x with Dr. Cialdini or other Senior Teaching Partners
  • Full course access: 365 days
  • Time investment: Approx. 10 hours
  • Official certificate: Signed by Dr. Cialdini

What Influential Business Leaders Say...

“I would really encourage people to study books like Influence so that you get a fundamental set of principles that you can apply online and offline to different tools, to direct copy, to complex selling in large organizations….”

Tim Ferriss

The 4hour workweek 

“Influence is one of the two books that made me a billionaire.”

Tobias Lutke

Founder Shopify

'This Influence' is a classic: it delves into how and why influence works and the specific dynamics that play a role in running a company.

Gwyneth Paltrow

Oscar-winning  actrice

Six Live Sessions

You’ll get the rare chance to learn straight from the source. In captivating webinars, Dr. Cialdini or other Senior Teaching Partners will personally update you six times a year on current topics, taking your learning experience to new heights.

  • Personal engagement
  • Benefit from interactive learning with real-time feedback
  • Maintain your edge as a true influence expert
Discover what you've been missing

Trusted by leading organizations around the world

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Discover What You've Been Missing

So perhaps you’ve read Influence or Pre-Suasion. That’s great. But these programs offer a significant next step. They do so by converting what you’ve learned from Dr. Cialdini’s books into real-life persuasive actions. The "hidden gems" of the Cialdini programs will help you boost your success.

The secret process

that helps you think from the problem to a set of principles, and through these principles to a set of solutions

Exclusive information

on crucially important activators and amplifiers

Science-based exercises

that help you get the most out of the principles

The moments of power

that help you recognize when others are most receptive to your message

Practical solutions

to the most common persuasion mistakes

New scientific conclusion

and real-life examples

What You Can Expect

Your program is based on decades of world-class research and its practical application. In addition, we’ve done everything in our power to make it an efficient and positive learning experience.

  • 100+ short instructional videos with Dr. Cialdini
  • Dozens of real-life business examples 
  • The opportunity to work on your personal influence challenges
Read what you will master

Best Business Book Of All Time

Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is 'Influence.'*

* Research from The Ways to Wealth, January 2022.

What You Will Master

After completing your program, you’ll be able to apply the science of persuasion in an efficient, effective, and ethical way. This will dramatically improve your record of success.

  • A deep understanding of the science of persuasion
  • Insider knowledge on the Principles of Persuasion
  • Proven processes, activators, and amplifiers for each principle
Read how you will benefit

How You Will Benefit

You’ll learn how to use the right principle at exactly the right moment. This will help you get the most out of your sales, marketing, leadership, and other business efforts.

  • Become more successful as a professional
  • Become happier as a person
  • Boost your authority with the official Cialdini certificate
Read about your own challenges

Work On Your Own Challenges

During this program, you’ll work on your own cases. This will enable you to find solutions for your personal persuasion challenges on the spot.

  • Learn a process you can repeat for each influence challenge
  • Directly apply your newly acquired insights
  • Achieve immediate results
Discover the official certificate

Earn The Official Certificate

After passing the exams, you become a member of the Elite of Influence. Your certificate will be an invaluable and long-standing confirmation of your expertise in the science and application of persuasion.

    • Significant boost to your authority
    • Industry-recognized
    • Signed by Dr. Cialdini

    Indispensable Power Skill

    Research from LinkedIn shows that persuasion is one of the top 5 in-demand
    power skills in today’s professional workplace.

    Dr. Cialdini’s Program Outline

    Click on Module and Discover what you’ve been missing
     Module 1. Introduction
    Solid foundation
    Research from LinkedIn shows that persuasion is one of the top 5 in-demand power skills in today’s professional workplace. This first module explains why. You’ll also gain critical insights into the science of persuasion, laying a solid foundation for everything you’ll learn in this program. This is your first step to becoming a true expert.xpert te worden.
     Module 7. Social Proof
    We say yes if those who are around us and like us do, too
    Professionals in the online world often say that the social proof principle is their most productive. In this module, you’ll learn how to leverage its force both online and offline. And again, you’ll walk away knowing effective activators and amplifiers, and how to avoid common social proof mistakes that even major brands often make. But not you, ever again!
     Module 2. Processes and Ethics
    Efficient, effective, and ethical persuasion
    Understanding the seven Principles of Persuasion will help you achieve better results. But you’ll be even more successful if you apply them according to the science-based processes that you’ll find in this second module. Perhaps even more importantly, you’ll learn how to apply them in an ethical way.
     Module 8. Authority
    We say yes if trustworthy experts recommend it
    The authority principle is another booster of success. In the eighth module, you’ll learn the science behind it and how to apply it efficiently, effectively, and ethically. We promise the official Cialdini certificate will significantly add to your authority. You’ll want to display it on your office wall, on your desk, or in the background of your online meetings. Why? This module provides the evidence..
     Module 3. Contrast
    It’s what you do before you do what you do that counts
    Before taking a deep dive into the Principles of Persuasion, we’ll address the contrast phenomenon. In this module, you’ll learn all about the power of contrast and the best ways to use it as an amplifier for each of the seven Principles of Persuasion. Consider it a small gift to you as a future member of the elite of influence…
     Module 9. Consistency
    We say yes to requests consistent with what we’ve already said or done
    People want to be—and to be seen—as consistent with their existing commitments. In this ninth module, you’ll find out what activates and amplifies this drive. You’ll also learn how to incorporate it smoothly into your everyday persuasive appeals. 
     Module 4. Reciprocity
    We say yes to people we owe
    In the fourth module, you’ll gain a thorough understanding of the science behind the principle of reciprocity and its practical applications. You’ll encounter the "hidden gems" of the world of influence: the activators and amplifiers that engage and boost the Principles of Persuasion. You’ll learn how to master them not only for reciprocity in this module but also for the other principles in the following modules, giving you a unique competitive advantage over those who haven’t enrolled in this program.
     Module 10. Scarcity

    We say yes to opportunities that are limited in availability
    JYou’re no doubt familiar with FOMO: the fear of missing out. In this last module, you’ll see how this phenomenon caused a product that usually sold for $3.95 to sell for $250. Sound too good to be true? Not by this stage of the program. By now, you’ll fully understand that applying the science of influence can lead to incredible results. You won’t want to “miss out.”.
     Module 5. Liking
    We say yes to people we like
    You’ll like this fifth module on liking! You’ll learn how to use the commonly recognized principle of liking in novel and nuanced ways for negotiation and other persuasive purposes. Moreover, as you will in all the other principle modules, you’ll install what you’ve learned into your personal Action Plan. This means you can put those lessons into practice and get results right away..
     Module 11. Final Exam
    Online assessment
    This is an online exam approximately 30-45 minutes in length. The questions are not so much about testing your factual knowledge, but about assessing your skills in applying what you’ve learned in the modules. To pass, you need to answer 70% of the questions correctly. Don’t worry—if you prepare for the exam thoroughly, we’re confident you’ll make it.
     Module 6. Unity
    We say yes to people who are "of us"
    Dr. Cialdini uncovered this Principle of Persuasion relatively recently, and added it to the expanded edition of 'Influence' in 2021. So, after completing this sixth module, you’ll be a part of the elite of influence that understands and applies this principle by harnessing the feeling of “we-ness” which will lead to assent from others. Speaking of unity…

    What Scientists Say...

    “Bob Cialdini is a great observer, and keen observations have been the key to some of his great work... It’s really inspiring to look at his work.”

    Daniël Kahneman

    Emeritus Professor of Psychology Nobel Prize Winner


    If the President had to have one advisor with him at all times, my nomination would be Bob Cialdini, the world’s most practical social psychologist, and the master of ‘Influence’.”

    Richard Thaler

    Professor of Behavioral Science
    Economics Nobel Prize Winner

    “Bob Cialdini is unquestionably one of the greatest social psychologists of the last century.”

    Katherine Milkman

    Professor of Psychology 
    Penn University

    Praised By Harvard Business Review

    Harvard Business Review named “Harnessing the Science of Persuasion” by Dr. Cialdini as one of the 30 most influential and innovative articles from the first hundred years of the prestigious magazine.

    € 1.397,-

    Enroll here

    • Format: Self-paced online learning
    • Live sessions: 6x with Dr. Cialdini or other Senior Teaching Partners
    • Full course access: 365 days
    • Time investment: Approx. 10 hours
    • Official certificate: Signed by Dr. Cialdini

    Who Will Benefit In Particular

    This program is ideal if you want to persuade more successfully. Whether you want to close more deals, become a better leader, or realize higher online conversions, it provides a blueprint for successful persuasion. A wide range of professionals have therefore benefited from Dr. Cialdini’s workshops.

    • C-level decisionmakers
    • Business consultants
    • Financial experts
    • Managers
    • Marketing professionals
    • Sales professionals
    • HR professionals
    • Online professionals
    • Coaches
    • Communications professionals
    • Negotiation experts

    Dr.Robert Cialdini

    Dr. Cialdini is known globally as the foundational expert in the science of influence and its ethical application.

    His seven Principles of Persuasion have become a cornerstone for people serious about increasing their influence. The results of his scientific research, his sold-out keynotes, and his bestselling books have earned him a worldwide reputation and the label of "Godfather of Influence." Ask 100 of the world’s top CEOs and entrepreneurs (including Elon Musk, Mark Cuban, and Jeff Bezos), and the book they most frequently mention is Influence.*

    * Research from The Ways to Wealth, January 2022.

    Dr. Gregory Neidert

    Dr. Gregory Neidert is a Board member of the Cialdini Institute. He has conducted research with Dr. Cialdini and is the director for Influence at Work.

    As a professor of psychology and C-level organizational consultant, Dr. Neidert has worked with hundreds of clients in business, non-profit, and government. To help them successfully apply the Principles of Persuasion, he developed the Core Motives Model of Social Influence, which Dr. Cialdini regards as “indispensable in understanding why and how to most effectively apply the Principles of Persuasion.”

    Bas Wouters

    Bas Wouters is Co-Founder and the CEO of the Cialdini Institute. He has been a confidant of Dr. Cialdini for years, both personally and in business.

    After generating millions in sales as an entrepreneur, Wouters became a world-class expert in persuasion and behavior design. In his bestselling and award-winning book Online Influence he combines Dr. Cialdini’s work with that of other renowned behavior experts. Dr. Cialdini asked Wouters to become CEO of the Cialdini Institute “because of the unique set of qualities he has as a persuasion expert, successful businessman, and close friend.”

    Trusted by leading enterprises around the world

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    Any Last Questions Before You Enroll?

    Here’s a list of questions we often receive, as well as the answers to them.
    If your question is not on the list, feel free to reach out to us.
     How does the payment plan work for the Ethical Influence Practitioner program?For the Ethical Influence Practitioner program, we offer the option of paying in four installments. This entails an initial payment of €499,- upon enrollment, followed by subsequent payments over the next 2months.
     What do the modules and the exercise questions look like?Each module has multiple instructional videos, followed by a 10-question quiz. This quiz is primarily a learning exercise: the instant feedback will help you better understand the most important lessons from the module. You can answer the questions as many times as you want, until you get all the answers right. So, no stress!
     What does the final exam look like?After you’ve completed all the modules, you’ll receive an invitation to take the final exam. This online exam is approximately 30-45 minutes in length, and you can take it whenever and wherever you want. The questions are not so much about testing your factual knowledge, but about assessing your skills in applying what you’ve learned in the modules. 

    Bonus: when you pass, you automatically qualify to become a Cialdini Certified Professional. Please contact us if you decide to enroll in our professional program.

     What score do I need to pass the exam?To pass the exam, you need to answer 70% of the questions correctly. Don’t worry—if you prepare for the exam thoroughly, we’re confident you’ll make it. If you don’t pass the first time, you will get a re-exam free of charge. Additionally, you can buy two extra re-exams (€95,- each)..
     What if I have another question?Please fill in the contact form on this page and one of our program consultants will be happy to assist you..

    About us

    How nice that you found my site about ethical influencing and the Cialdini principles. I am Patricia Heemskerk, owner of DeapMarketing and Founding Member of the Cialdini Institute. I have a passion for everything related to marketing, customer experience and behavioral design. And in particular for ethical influence. Dr. Robert Cialdini has spent his career researching what makes people say yes to requests and has now put his knowledge into an easy-to-follow online training course. And now you can become an expert too. On this site you can register for the online ethical advocacy expert training by Dr. Robert Cialdini. In addition, this training is also available as a Master Course in Ethical Influencing, an incorporation training, workshops and inspiration sessions.

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